SPORTINA GROUP, Slovenia, with more than 330 stores and more than 60 world-renowned brands is one of the largest fashion retailers in South East Europe. Sportina is a recognizable name in Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Bulgaria, Romania, Macedonia, Montenegro, Kosovo and Italy. Among the brands that Sportina Group represents and distributes on domestic and foreign markets are world-renowned names such as Armani Jeans, Armani Exchange, Burberry, Dsquared2, BOSS, Just Cavalli, Antony Morato etc. Representations and brands like Morgan, Fracomina, Esprit, Only, Tom Tailor, Marx, Vero Moda, Bata, Jack & Jones etc.
Given the spread of stores across the region, distribution and logistics are an important factor in the business so Sportina invested in warehouse management system as a tool to increase accuracy, speed and effectiveness. A contract with Primat informatika was signed in February of 2017 about the implementation of the PrimatWMS system in the company’s warehouses.
